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What is personal branding?

Personal branding photography is about capturing who you are, what you do and what makes you and your brand unique.

Look closely. Are people seeing what you want them to see?

Taking care of your digital footprint is a golden opportunity to get more customers, attract potential employers and increase your business.

If you are someone who has already leveraged social media by organically growing a base, a shoot will significantly enhance your brand. If you are at the beginning stages of starting your business, having the right imagery is an imperative step to send the proper message to your clients.

This is an investment in you and your business that can be the difference between standing out or merely becoming part of the crowd.

Personal Branding Claire Thompson at hom
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Claire is the curator of MyMamaMoments, a blog about the realness of being a mom of two young girls. She utilizes every experience and connection to bring funny and REAL blog posts to her audience. Personal branding photography has helped her update her blog site, become more relevant on Pinterest, and stand out on Instagram


Know who you are &

what you bring to the market place

However, just knowing your branding factor is not enough. Your audience and clients must discover it as well. What good would Nordstrom’s branding factor be without the public knowing it? Would my real estate friend have any clients if people didn’t know she was an agent with the deep goal of getting you into your dream home?
My own branding factor is connection and passion. I love people, their stories and getting to know them. I’ve always used my camera as a tool to connect with the people around me. My branding factor is that I connect with my clients in a deep and meaningful way which allows their own authentic selves to shine. I understand and can see what someone else’s X factor is and can think creatively and wisely to help them find unique and effective ways to let their own audience see it as well.
To get your branding factor in front of the people takes time, courage and commitment. Regularly communicating with your network and audience is key. Let them see your story and process. Look for opportunities when you can comment, demonstrate and teach what makes you special and unique. Bottom line, as more and more of us become our own business owners we cannot lose sight of what makes our own brand fantastic. Discovery it, own it and let everyone know about it.
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Studio Location: 1640 E. St. Louis St. Springfield, MO 65802 

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